How to Blog For Your Business

business blogging How to Blog For Your Business

A blog (short term for web log) is a part of, or type of, website. The content is updated on a regular basis, and is usually maintained on a personal level. Business entities, like a retailer for instance, can have a blog tab on their website. Again this content is updated regularly. The blog maintained on an individual level usually provides some sort of commentary in the form of describing an event or sharing an opinion on a subject matter. The term blogging is used to describe the act of providing content for your web log. A blog post is the content you provide to your blog to share with your readers. Blogging is a great way to establish your internet presence.

Start with a compelling title. This is the equivalent to a newspaper headline. You want your title to grab your readers’ attention.

Some examples are:

- 5 Surefire Ways To Drive Traffic To Your Blog

– How To Get A 1000 Fans On Facebook

– A 7 Figure Earner Secret Revealed.

These types of titles will pique your readers’ interest. Titles like the ones provided are designed to solve some sort of problem. If you want to write a blog post that will capture readers, poke around in your target marked to find out what questions are being asked. Write blog posts to answer those questions and then give those posts catchy titles!

A blog post ranges from 400-600 words on average, and contain 4-5 paragraphs. While there is no hard and fast rule on length, studies have shown that posts in this range are best. It is better to be brief and present a clear message, than to ramble on and fill your posts with meaningless wording. Adding filler words only reduces the effectiveness of your post.

 

The majority of your blog posts should be niche related.business blog marketing How to Blog For Your Business

What sense does it make for you to blog about water skiing, when your target market is fly fisherman? Be careful to use words that are easy to understand for your target market. For instance, if your target market is doctors or scientists, you should use terms common to their vocabulary – elucidate for example. If your target market consists of those who may only have a high school education, instead of using elucidate, use its common meaning – clarify. Best practice: Keep it simple!

Add a little eye candy to your blog post by adding a picture! (Notice the ones I added) The picture should be something eye-catching that adds to the blog post, not detract from it. Avoid pictures that are suggestive in nature. Choose pictures that will help illustrate your point. If your subject is no talking (insert topic), then have a picture that illustrates no talking (insert picture or description). Screenshots that show proof of what you’re blogging about will send your blog post off the charts!

 

The final part of your blog post should contain a ‘call to action’, which tells your readers what you want them to do next.

Sample calls to action are: Share on Facebook, Leave a comment, Click here. Even though it may be crystal clear to you what to do next, you don’t want to leave that to chance with your reader. Will a call to action make your reader do what you want? Absolutely not! It will, however, ensure they know what you want them to do. It’s their choice whether or not they actually follow through.

To learn more about blogging, partner with me and my mastermind team of marketers. You can join us here!

Be a part of an Empower Network that supports you while you grow in Internet Marketing.

To Your Prosperity and Success

Face at fair24 150x150 How to Blog For Your Business

 

 

 

 

Fred Wiedemeyer

PS. If you love blogging and making money then you’ll love Empower Network
P.S.S.: If you need more leads, want to automate your prospecting, and be all over the social media universe without spending all your time online… you need this lead generation system.

If you enjoyed this post, make sure you subscribe to my RSS feed!