Using Facebook Advertising Strategy To Get The Most Benefit


MB900078732 Facebook Advertising Strategy

Facebook Advertising Strategy

Facebook advertising strategy can help you get the most from your efforts. Just putting up an ad, even if you are able to get it approved, without thought as to what works will not give you the results you might expect. Since you will be paying for the service, you should plan so as to get the best benefit for what you pay. Certain strategies can help you get the most from your campaign.

As in anything else, there are both advantages and disadvantages to advertising with this method. Hopefully, the advantages will outweigh the disadvantages, so you can gain positive results from your efforts. Though the number of disadvantages may be more than the number of advantages, the weight of importance of the advantages is more than that of the disadvantages.

One positive about using Facebook advertising strategy is the fact that you can target your ads to a very specific audience. There are several parameters for targeting. These include such things as age, sex, educational level, interests, and others. You can even target a specific state or country.

Another positive is the ease of use of their ad design screen. You write a catchy headline, add a short text, then add a simple graphic. The program then designs a professional-looking ad for you. It doesn’t take any special skill to write a great ad.

PPC Facebook Advertising Strategy

MB9004420701 Facebook Advertising Strategy

Money For Facebook Advertising Strategy

This method is excellent for branding and for building fan pages at a very low cost. You have the option of CPC (Cost per Click) and CPM (Cost per mille, or thousand, impressions) methods. In CPC the charge is for every time a person clicks on the ad. In CPM, the charge is for every one thousand impressions, or loads, of the ad. Since Facebook has surpassed Google in traffic, you can get lots of exposure quickly.

Even with all these advantages, there are some disadvantages to using this method of advertising. Since it is a fairly new avenue, they are constantly changing things, getting better as they go. Soon, some of the disadvantages may be eliminated, or turned into an advantage. Being aware of these can help you plan your ad campaign in order to get the most out of it. Using a Facebook advertising strategy for gaining the most can make it a lucrative option for getting your message out.

Some of the disadvantages include the type of ads available and their placement on the page. There is only one type and size available, and they are placed on a side panel, not in the content area. There is a limit to keywords that are available as well, Also, though traffic is high, click through is very low. In addition, there is not very good ad tracking and pricing breakdowns.

Though this method is somewhat lacking, using Facebook advertising strategy can still make it very beneficial. As stated, using it for branding, knowing that tracking is not available, and being aware of the low click through can still make it advantageous due to the high amount of traffic for a very low cost. Using it appropriately makes it cost-effective.

Face at fair 150x150 Facebook Advertising Strategy

Fred Wiedemeyer



To Your Prosperity and Success

Fred Wiedemeyer

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